CHFA does the important work of building a collaborative community of natural, organic and wellness brands and retailers, harnessing their collective power, and shaping the industry's future. As users of natural products ourselves, we believe this organization plays a vital role in ensuring that Canadian health and wellness products are accessible to as many people as possible. We're proud to help amplify their Save Our Supplements campaign, which aims to save Canadian natural health products (NHPs) from over-regulation that will lead to unnecessary price increases and reduced product availability on store shelves.