Women’s | Retailers | Maternity

EMBRACE

Embrace creates second-skin essentials for all stages. Comfortable, sexy and simple. Grounded in subtle detail + natural, plant-based fabrics from the finest manufacturers.

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About

Embrace is a Canadian womenswear brand offering minimalist elevated basics made of natural, plant-based fabrics. Focusing on intimates and everyday apparel with built-in support, each piece is reimagined for comfort, ease, and a fit that celebrates your natural shape – not distract from it. The brand’s proprietary fabric blends, combining U.S.A. Supima Cotton and luxurious Austrian Micromodal, deliver all-day softness, breathability, and lightness. Embrace has created a new standard for what essentials should feel like: so comfortable that you’ll forget you’re wearing them.

The Founder

Claire Mercieca is the founder of Embrace - a womenswear and intimates brand that began with nursing bras and now challenges everything you thought you knew about comfort. Once a corporate lawyer, now a fabric-obsessed designer and entrepreneur, she’s redefining everyday essentials with plant-based materials and unapologetically minimalist style - for wearing through all of life's stages.

Rebel Mama Review

Our obsession with Embrace underwear began in the fall of 2024 and it's showing no sign of stopping any time soon. Not only is the collection made from natural fibers (a must for us), the cuts are incredibly flattering and so comfortable that we truly forget we're wearing anything at all. Nursing or not, these products offer the support and versatility we're always looking for in an undergarment. Our newest favourite? The Ribbed Bra Top. It's the perfect layering piece, with a super flattering neckline and built in support. We can't say enough good things about this brand - try it for yourself and you'll understand why!

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