Inspired by a Western sensibility but made in the heart of Toronto, MADAME WOLF is a line of foundational wardrobe pieces, designed to be built upon. Each piece is thoughtfully curated to help you create a capsule closet that makes you feel good, look good, and know that you’re doing good by supporting ethical manufacturing practices.
Jenna Etcheverry is the powerhouse behind Madame Wolf. She has always felt a creative connection to how someone’s wardrobe is a lens into their personality, a window into their everyday life. To her, it remains the most honest form of self-expression. That’s what inspired her to develop Madame Wolf.
She has spent the last decade studying the ins and outs of the manufacturing industry and exploring every corner of what it takes to bring a garment to life and now she's proud to finally share her collection of luxury everyday essentials, thoughtfully designed and lovingly crafted here in Toronto, Canada.
5 stars for this brand and every single piece that springs from Jenna’s brain. The super luxe textiles, the subtle but flattering details - we always feel good when we’re wearing Madame Wolf (and trust us, we’re wearing it a lot). If you need unbranded basics and care about the environmental impact of the clothes you buy, this is the line for you.