For the past 15 years, we’ve been on a mission to make the best basics. Simple, timeless, quality essentials made ethically and sustainably with the softest organic cotton. Clothing for you and your little ones that doesn’t just look good, it feels good.
We knit, dye, cut, sew and finish all of our clothing from start-to-finish in Canada.
Kind to people + kind to the planet – that’s the mm way.
Alyssa has been a pioneer of the ethical and sustainable fashion movement in Canada for over 15 years and has become a thought leader in values driven businesses. She is passionate about spiritual entrepreneurship, personal growth, as well as promoting a message around the power of human kindness and connection in helping to heal us and change the world.
The coolest basics for the whole family. We’ve been fans of mini mioche since they originally opened on Queen Street over a decade ago. Before we even had kids of our own we were buying these super soft essentials for our nieces, nephews and friends. When we finally met Alyssa IRL back in 2017, we instantly respected her drive and her dedication to style, ease & sustainability. We’ve partnered with mini mioche in Toronto and in LA, in person and online, and we will forever tell everyone we know that mm is THE SPOT for sustainable, locally made basics for babies, kids and now (finally!) grown ups. They just launched their Em + West collection of elevated everyday essentials for ladies so we can be as comfy as our kiddos - hallelujah!