REBEL MAMA MERCHANDISE

Women’s | Retailers | Maternity | Rental

The Fitzroy

The Fitzroy is Canada’s leading dress rental service, carrying an elevated, highly curated collection of new designer dream dresses, jumpsuits and handbags, available to rent for any occasion. The Fitzroy’s mission is to take the stress out of the getting ready process and make sure you look and feel your best at your next big event, without having to wastefully buy yet another one-time-wear piece.
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About

The Fitzroy is Canada’s leading dress rental service. Founded in Toronto in 2016, The Fitzroy carries an elevated, highly curated collection of new designer dream dresses, jumpsuits and handbags, handpicked from all over the world and made available to rent for any occasion where you need to get FANCY. The Fitzroy’s mission is to take the stress out of the getting ready process and make sure you look and feel your best at your next big event, without having to buy yet another one-time-wear piece. No appointment needed (yes really, no appointment!), The Fitzroy’s Toronto studio offers a welcoming, inclusive and non-judgmental space where you can drop in whenever is convenient for you to try on dresses with the help of our amazing stylists, and either reserve same day or for a future date. Dresses can also be rented online, with easy two-way shipping across Canada. Visit us at fitzroyrentals.com.

The Founder

Co-Founders & best friends, Angela Pastor & Julie Kalinowski, have known each other since Kindergarten (!) and have always dreamed of owning a clothing store together. When Angela & Julie were working together at a media company they used the opportunity to plan out their business during lunch breaks and, as their side hustles, started doing pop-up shops throughout Toronto with unique clothing brands on offer. After testing rentals within their final pop-up shops, the new business was born and Angela & Julie re-launched as The Fitzroy and haven't looked back since.

Rebel Mama Review

It should come as no surprise to anybody that we LOVE The Fitzroy! We've been supporters since its early days, renting pieces ourselves, bringing in family members (yes, our moms love it too) and referring endless amounts of friends & RM community members. The business model is pure genius (who needs a closet full of memorable gowns collecting dust? Not us!), their buying is on point (all the brands we love are accounted for) and they're taking sustainability to a whole new level by massively reducing waste that comes with traditional clothing retail. The addition of a selection of plus sized items and maternity dresses make it accessible to all and we are here for it. If you need a dress (or accessories) for a big occasion, you need The Fitzroy.

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