All You Are is a Toronto-based lifestyle brand founded by Kena Paranjape, a seasoned retail industry veteran and entrepreneur. The brand launched simply with one product, the signature robe, which was Kena’s answer to the robe she always wanted but could never find. Since then that robe has wrapped itself around thousands of women and continues to be a bestseller to this day. Today, All You Are stands for more than just a robe. Through our product, programs and community, we aim to inspire women to step into who they truly are and to live fully and well, regardless of their current circumstances. We want to remind you every day to be all you are.
In addition to founding All You Are, Kena is the co-founder of recently acquired BRIKA, an innovative retail concept focused on highlighting and supporting emerging artisans and designers. Kena has 20 years of experience in retail at brands like Indigo, Joe Fresh, and Gap, as well as a high-end eco-friendly boutique concept. She was most recently the VP of Merchandising at Houseplant, Seth Rogen’s cannabis company.
We've been rocking the OG All You Are robe for YEARS and it is one of our favourite items to wear and to gift - especially to new moms or anyone else who is deserving of a little extra comfort and care. The weight of this robe is just right - not too heavy, not too light - and the fact that the belt is attached has helped it stand the test of time (what's worse than losing the only thing holding a garment onto your body?). We're so happy to see the additional offerings Kena has recently created (especially the French Terry Trousers and Pull Overs) because we're big fans of living comfortably and All You Are is dedicated to supplying the goods to make that happen!
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