Women’s | Retailers | Maternity

Knix

"At Knix, our mission is to inspire our community to live unapologetically free. Free from judgment. Free from self-doubt. Free to be yourself. Our goal isn’t to just sell underwear; our goal is to change how our customers and community feel about themselves."
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About

Knix is a pioneer in the Leakproof underwear category. They’ve set out to create garments that transform how you feel – whether it’s their lightweight anti-chafing shorts, wireless bras that are sexy and supportive or, overnight period protection, they now offer a variety of products – both leakproof and non-leakproof. In addition to their signature leakproof underwear, they offer leakproof pads, leakproof swim options, leakproof active and leakproof maternity options.

Their leakproof product offerings absorb between 0.8 and 17 tsp of liquid which is the equivalent to about 1-14 regular tampons, about 2-3 regular pads and about 1.5-2.5 menstrual cups.

The Founder

Joanna Griffiths is the Founder and President of Knix and Kt by Knix the direct-to-consumer intimate apparel brands reinventing intimates for real life with the goal of transforming the underwear market that had too much frill and not enough function. Since launching the company in 2013, Joanna has built Knix into one of the fastest-growing intimate apparel brands globally. Through a focus on impact work and product innovation the brand is on a mission to empower people to be unapologetically free.

Rebel Mama Review

We've been challenging ourselves to limit our use of plastic hygiene products and reduce our period waste output for over five years and leakproof underwear has played a key role in that. We love the freedom afforded by Knix's product offering. They're perfect for use with a mensural cup or on the days that you're either anticipating the arrival or your period or when it's tapering off at the end. They feel amazing on the body (a million times better than those crusty plastic pads), they're flattering, and they do the job they were created to do. Bonus points for being locally owned and female founded. 11/10 from the Rebels!

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